I have a little experiment for you to try. Get a group of people together and tap a popular song using your fingernail or a pen. You can't sing, hum or tell them anything about the song and you have to use a popular song; e.g., Happy Birthday.
How many people figured it out? I'm pretty sure that you had some that did and some that did not (it's usually not 100% either way). I bet you felt frustrated because it was completely obvious to you what the song was - yet, not everyone could figure it out!
As business owners we're very close to our products and/or services and because of this, we often omit information assuming that the person we're addressing "gets it". The problem is that not everyone "gets it" and we therefore need to put our message together carefully.
Take a look at your website, better yet, have a friend or family member take a look at your website and ask them to tell you everything they learned about what you sell or the services you offer. You might be surprised to learn that they haven't picked up on some keys areas of your business. Or, maybe you have a product that has multiple uses, however, they haven't been able to figure out that they can use your product to do this or that!
This is where a video can help. A video allows you to show your visitor how to use your product or services. It shows it in action which not only gets the message across, but it also improves credibility by showing it actually being used!
Think of the services or products you offer - what comes to mind? Is it text or is it images? It's images, it's the way we humans think - we're visual and we like to turn text into images. So, am I saying that video is the only thing needed? No, you still need to use text because as much as I'd like everyone to only want video, the fact remains that people still like to read and the search engines need text so they can understand your website.
OK, what's my point? Well, you should be using a combination of text and video on your site. The video should be used to fill the gaps and add more value to the information your visitors are searching for that can't be explained with text so that your visitors "get it!"
For more information, goto: http://www.sjvideoproductions.com
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