'Keep It Simple Stupid' is something I heard a lot while in the military. Funny, as I've developed my video editing skills over the years, the tendency is to get the latest SW gadgets to make things look really 'cool' and create that wow factor. However, I have to remind myself to 'Keep It Simple Stupid'.
When developing a video, you need to keep certain things in mind, such as:
- Who's your target audience?
- What's your message?
- What information do you need to convey your message to your target audience?
Most of the time, you don't need a lot of special effects. As a matter of fact, too many special effects and your message gets lost. Sure, you may have created some great eye candy, but does your audience leave understanding your message? If not, then your video is nothing more then something great to look at but does nothing to help you convince your audience that they should be doing business with you!
Now, that's not to say that you shouldn't use any special effects. They just need to be used sparingly and only if they help you get your message across. One great place to use them is as an opening to your video. This is a great way to quickly capture someone's attention - then you just need to keep them engaged, while still getting your message out.
So, when planning your next video, remember 'Keep It Simple Stupid'! You and your audience will be glad you did!
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